Because, to them, we are their whole life

How It All Began

Story of Love

Kitty Up was born from Love literally. When Love, a sick, abused, and pregnant stray, wandered into our yard, we knew we had to help. Cats have often been overlooked compared to dogs, but at Kitty Up, we’re on a mission to change that. We believe it’s time for cats to be valued just as much as dogs, and that includes strays. We’re committed to helping homeless cats find loving homes and creating a world where every cat matters.

Beautiful long haired, grey and white cat on a white sofa.

Just a little

Love Makes a Difference

It’s hard to believe that she was once an abused, sick stray, likely on her last life, hoping for just a bit of kindness. Every cat deserves a chance, a little luck, and a lot of love. As dedicated rescuers and fosters, we’re a small but determined force, doing our part to help reduce the stray population and find homes for the millions of cats in shelters.

Our Mission

At Kitty Up, we're driven by a heartfelt mission to provide the best possible care for our feline friends at every stage of their lives. Our passion lies in creating innovative, science-backed products that address specific health concerns, allowing our beloved companions to thrive in optimal health. But our dedication goes beyond nutrition; we are cat rescuers, fosters, and neonatal fosters, actively working to make a difference in the lives of stray cats and kittens. We believe that every cat deserves a chance to live a healthy, fulfilling life, whether they are in a loving home or waiting for one.

Our commitment extends beyond developing individual products. We are building a comprehensive platform centered entirely on cats as a species, creating an ecosystem where cat parents can find everything they need in one place. This includes a wide range of innovative products tailored to cats' unique needs, as well as access to valuable educational resources and groundbreaking research. By combining our passion for cats with our expertise in health and wellness, we aim to empower cat parents with the knowledge and tools to support their cats' well-being throughout their entire journey. At Kitty Up, we are not just creating a brand; we are shaping a community dedicated to advancing feline health and welfare.

Some of Our Past FOsters

Two cute kittens wrapped up in a blanket and looking straight into the camera.

Tabby kitten sleeping in a yellow blanket.

Two Tuxedo kittens sitting in a light blue fluffy bed.

A very cute white and gray kitten inside a cat house.

A tiny tabby kitten wrapped up in a blue blanket.

A tiny gray kitten standing on top of a leather couch.

A gray tabby kitten wrapped up in a pink fluffy blanket.

A 3 day old orange kitten on top of a person's hand.

A fluffy gray kitten standing on top a desk.

A tuxedo kitten being held by a person's hand.

A tabby kitten inside a crate looking sad.

At Kitty Up, our aim is to create products that promote lifelong feline health, but our mission goes beyond nutrition. We’re dedicated to helping cats and kittens find loving homes, because without the love and security of a home, they can't get the care they truly need.

Stacey Rhee, Founder of Kitty Up

A graphic skeletal image of a cat's body.

Feline Specific Nutrition

We create products tailored specifically to cats' unique dietary and health requirements as obligate carnivores.

Science Backed Ingredients

Our products are developed using the latest research to support cats' health needs.

A graphic white image of a cat sitting down with a bowl in the front.

Palatibility

Kitty Up delivers nutrition cats need with flavors they love, making every bite irresistible.

An image of notepad with a checklist and a magnifier.

100% Ingredient Transparency

We believe pet parents deserve to know exactly what's in their cat’s food and treats.

Optimal Purees

Daily lickable cat purées for multivitamin and immunity support. Real tuna and chicken with nutrients like L-lysine and taurine. Vet-reviewed, science-backed, and picky-eater friendly to help maintain immune function, digestion, and everyday vitality.

New to multivitamins? Read the Cat Multivitamin Purée Guide.

See our Multivitamin purées
See our Immunity purées

FAQ
Q: Can I mix with wet food
A: Yes—serve as a topper or on its own.
Q: When will I notice changes
A: Many cat parents notice differences in 2–3 weeks with daily use.