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Multivitamin purée · Try-it pack
Optimal Purée Sampler
Daily Multivitamin Tuna · Daily Multivitamin Chicken · Vitality
9 verified reviews
In this kit
Vitality
Multivitamin Chicken
Multivitamin Tuna
✓Made for cats only✓One tube of each formula
Feeding a multi-cat household or already know the favorite? See the 60-Pouch Stock-Up Pack ↓
Why start with the Sampler
The low-pressure way to find their favorite.
Every cat is a little particular. The Sampler lets you learn what yours actually likes — flavor, texture and formula — before buying a full-size tube.
Three formulas, one small purchase
Try the whole line for $18.99 instead of guessing on a single full-size tube.
Let your cat choose
Individual tubes make it easy to serve each one fresh and see the real reaction.
Buy full size with confidence
Move up to the winner — no wasted tubes, no second-guessing.
What's inside
Three formulas, one pack.
The Pouch Sampler holds one tube of each — enough to test palatability and pick a favorite.
1 tube included
Daily Multivitamin · Tuna
On-pack callouts: FOS for hairball + gut health, L-lysine, taurine, biotin for coat.
Shop full size →
1 tube included
Daily Multivitamin · Chicken
On-pack callouts: real chicken protein, FOS, L-lysine, taurine, biotin.
Shop full size →
1 tube included
Vitality
On-pack callouts: real protein, bovine colostrum, green-lipped mussel omega-3, L-lysine, taurine.
Shop full size →Contents reflect the live Pouch Sampler (Tuna + Chicken + Vitality). Confirm exact tube size/count before launch.
How the Sampler works
Try, observe and choose.
No guesswork — three small servings, and a cat who shows you exactly what they want.
Try each formula
Offer a little of each — as a treat, a topper, or straight off the spoon.
Notice which one your cat prefers
Watch the flavor and texture your cat goes back to, and how they take to each one.
Choose their full-size favorite
Move up to the full-size tube of the winner and keep the routine consistent.
Compare the formulas
Which one fits your cat?
Formula
Primary benefit
Best for
Key ingredients
Full size
Product details & feeding
Everything in the pack.
A simple way to introduce the purées — then follow the directions on each pack.
Real protein base
A recognizable protein your cat actually wants — tuna or chicken, leading the recipe.
Feline-essential nutrients
Including taurine, an amino acid cats need from their diet.
Vitamins & support blend
A daily blend of vitamins to round out everyday nutrition.
Bonding
Support that bonds you with your cat.
General serving guidance only — not veterinary or medical advice. Always follow the directions on the actual package.
What's included
Pouch Sampler: one puch (4 Tubes) each of Daily Multivitamin Tuna, Daily Multivitamin Chicken, and Vitality.
Feeding directions
Feed directly from the tube, use as topper, freeze for a catsicle, or squeeze some into water or an enticing hydration drink.
Storage
Store in cool dry place away from sunlight
Where is it made?+
Caution+
A little daily support
What one tube a day helps with.
Everyday nutrition
A daily blend of vitamins and feline-essential nutrients to round out ordinary meals.
Palatable hydration
A soft, lickable purée cats actually want — an easy way to add a little moisture to the day.
Routine & bonding
A ten-second daily ritual you and your cat can look forward to together.
Optimal Purées is a daily nutritional supplement fed alongside a complete, balanced diet — not a replacement for your cat's food, and not intended to diagnose, treat, or prevent any disease. For specific health concerns, talk with your vet.
Everything begins with the cat
A cat is not a small dog. So we never formulate like they are.
Cats are obligate carnivores with their own biology — taurine needs, protein metabolism, and taste all their own. Optimal Purées is built around that reality, so what goes in actually fits how a cat's body works.
It's the same conviction behind everything we make: feline-first, never adapted from another species and hoped to translate.
Verified reviews
Loved by cats and their people.
Customer Reviews
4.81out of 5Based on 133 reviews1205521SortSort byMost RecentHighest RatingLowest RatingOnly PicturesPictures FirstVideos FirstMost Helpful133 matching reviews
From cats and their people
From cats and their people
11/19/2025Mega & Princess Fiphie🌟Princess Fiphie’s favorite daily multivitamin treat🌟⭐️🎵🎶🥰👑😻🌟
🌟Princess Fiphie my Turkish Angora best friend is a loyal Tuna Multivitamin subscriber for years. Having her Kitty Up while I say her special words is her favorite part of her day🌟Her hair, skin & nails are amazingly healthy(For 100 years old she doesn’t look a day over 2)🌟Kitty Up is the best multivitamin squeeze treat that we have found so far(especially with Princess Fiphie’s grain, poultry, egg & byproduct free diet)🌟We have & will continue to loyally support this wonderful brand🌟Thank you Kitty Up, we love you🌟⭐️🎵🎶🥰👑😻🤍🐇🐇🥰🥰🎧🥰🎧🥰🎧🥰🎧🥰🎧🥰🦢👑🎀🦢🌟⭐️🎵🎶✨♾️
07/03/2026Rebecca LaneLove & Health
My cat LOVES these! & I can tell she feels better now that she has one everyday!
>>Kitty Upreplied:
Thank you so much for sharing this. We’re so happy your cat loves them and that Kitty Up has become part of her daily routine. It means the world to know you feel good giving her something she enjoys and that supports her overall wellness.
07/03/2026KaraMy cat LOVES this tuna treat and looks forward to it every morning
My cat LOVES this tuna treat and looks forward to it every morning. I set up autoship monthly for this product and it is always shipped and delivered on time. Amazon frequently runs out of this product. This company only had one month they didnt have it in stock, and they not only communicated and apologized for it, they offered a discount on the next months shipment AND provided an estimated next shipment date. Excellent, excellent customer service.
>>Kitty Upreplied:
Thank you so much for this amazing review. We’re so happy your cat loves the tuna treat and looks forward to it every morning. It also means so much to hear that your autoship experience has been smooth and that our communication during the out-of-stock period made a difference. We know how important consistency is when cats have a favorite, so thank you for trusting Kitty Up and for giving us the chance to make it right.
07/03/2026AlissaPerfect
Our cat is obsessed! We’ve struggled to find something to cover up the nasty taste/smell of her oily medications and this works great, she doesn’t even notice, and in fact gets excited when we bring this out! The fact that her stomach tolerates it well too is amazing given her severe IBD that makes her so sensitive to any diet changes. We can even feel good that it’s healthy and packed with nutrients. This treat has been a life saver. Thank you Kitty Up!
>>Kitty Upreplied:
Thank you so much for sharing this. We know how challenging it can be when a cat has a sensitive stomach and a daily medication routine, so we’re really happy to hear Kitty Up has made things easier for both of you. It means so much that she gets excited for it, tolerates it well, and that you feel good giving her something nutritious. We’re honored to be part of her wellness routine.
07/03/2026LindsdavMy cat has been obsessed with kitty up for a few years now
My cat has been obsessed with kitty up for a few years now. The company is fantastic to work with and my cat will not eat any wet food or any other of these style food/treats like churu for example. My cat only likes this. He cries for it all day long. We give him one in the morning and sometimes extras for speak occasions. Every time I order they include something special for us to try. We usually get the tuna flavor but he LOVES the one with colostrum in it. I would recommend kitty up to everyone the company and product is above and beyond.
>>Kitty Upreplied:
This made our day. Thank you so much for supporting Kitty Up for the past few years and for trusting us with your sweet boy. We love hearing that he cries for his Kitty Up and that it has become his favorite morning treat. It means so much to know you feel cared for as a customer too. Thank you for recommending us and for being part of the Kitty Up family.
The Daily Multivitamin
Daily nutritional support — 2 Pouch (8 Purees) · $11.99 · one tube a day
Made for cats only · skip or cancel a subscription anytime
Made for Cats.
Made For Cats
Questions? info@kittyupcats.com
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Country of manufacture
KItty Up's Optimal Puree's are made in South Korea.
Caution
This product is not intended to be fed as a meal. Refrigerate after opening and serve promptly. Not for human consumption. Do not allow your cat to chew or swallow any packaging. Keep out of reach of children and pets.
Reviews
What cat parents say.
Choose a full-size favorite
Found the favorite? Go full size.
Once your cat has picked a winner, keep the routine going with a full-size tube.
Daily Multivitamin · Tuna
Daily multivitamin purée in a real-tuna flavor.
Daily Multivitamin · Chicken
Everyday multivitamin purée in real chicken.
Vitality
Extra daily support with colostrum + omega-3.
Already have a favorite?
60-Pouch Stock-Up Pack
Made for repeat customers, multi-cat homes and cats who already have a favorite.
A bulk restock for households that already know what their cat likes. This is not a sampler — it's a larger supply of all three formulas.
✓20 pouches of each formula · 60 total✓Tuna · Chicken · Vitality
Questions, answered
Sampler FAQ.
What comes in the Optimal Purée Sampler?
The Pouch Sampler includes one tube each of Daily Multivitamin Tuna, Daily Multivitamin Chicken, and Vitality — 3 tubes. Confirm exact tube size/count before launch.
How is the Sampler different from the 60-Pouch Stock-Up Pack?
The Pouch Sampler ($18.99) is a 4-tube try-it pack — one of each formula. The 60-Pouch Stock-Up Pack ($274.97) is a bulk restock: 20 pouches of each formula (80 total), for cats who already have a favorite.
Is the Sampler a one-time purchase?
Yes — you can buy it once with no commitment. A subscription option is also available if you'd like recurring deliveries; it's offered via the subscription options near the buy button.
How should I introduce the purées?
Start with a small amount, serve as a treat or topper, and watch which formula your cat prefers. Always follow the directions on each package.
What should I purchase after the Sampler?
Whichever formula your cat loved most — grab the full-size tube of the winner. See "Choose a full-size favorite" above.
Ready when you are
Let your cat decide.
One tube of each — the easiest way to find their favorite.
$18.99 · Pouch Sampler
Add to cartMade for cats only · one-time purchase, or subscribe for recurring deliveries