Person relaxing in a hammock outdoors with an orange cat wearing a small hat nestled beside them.

Because, to them, we are their whole life

Black cat looking up at the camera on a sun-dappled concrete patio.

How It All Began

Story of Love

Kitty Up was born from Love literally. When Love, a sick, abused, and pregnant stray, wandered into our yard, we knew we had to help. Cats have often been overlooked compared to dogs, but at Kitty Up, we’re on a mission to change that. We believe it’s time for cats to be valued just as much as dogs, and that includes strays. We’re committed to helping homeless cats find loving homes and creating a world where every cat matters.

Fluffy gray-and-white cat lounging on a white blanket on a couch.

Just a little

Love Makes a Difference

It’s hard to believe that she was once an abused, sick stray, likely on her last life, hoping for just a bit of kindness. Every cat deserves a chance, a little luck, and a lot of love. As dedicated rescuers and fosters, we’re a small but determined force, doing our part to help reduce the stray population and find homes for the millions of cats in shelters.

Our Mission

At Kitty Up, we're driven by a heartfelt mission to provide the best possible care for our feline friends at every stage of their lives. Our passion lies in creating innovative, science-backed products that address specific health concerns, allowing our beloved companions to thrive in optimal health. But our dedication goes beyond nutrition; we are cat rescuers, fosters, and neonatal fosters, actively working to make a difference in the lives of stray cats and kittens. We believe that every cat deserves a chance to live a healthy, fulfilling life, whether they are in a loving home or waiting for one.

Our commitment extends beyond developing individual products. We are building a comprehensive platform centered entirely on cats as a species, creating an ecosystem where cat parents can find everything they need in one place. This includes a wide range of innovative products tailored to cats' unique needs, as well as access to valuable educational resources and groundbreaking research. By combining our passion for cats with our expertise in health and wellness, we aim to empower cat parents with the knowledge and tools to support their cats' well-being throughout their entire journey. At Kitty Up, we are not just creating a brand; we are shaping a community dedicated to advancing feline health and welfare.