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Optimal Purées · Immune Support Purée
Vitality — Immune Support Purée for Cats
A smooth, lickable daily nutrition boost made with real chicken, taurine, L-lysine, beta-glucan, bovine colostrum and New Zealand green-lipped mussel to support everyday immune health, joint mobility and healthy skin and coat.
✓Supports Immune Health✓Joint Mobility✓Healthy Skin & Coat
Complete the Routine
Add daily gut support to your cat's immune routine.
Cat Immune Support Purée | Beta Glucan + Colostrum
Inside the formula
What’s inside, and what it’s there for.
Real protein base
A recognizable protein your cat actually wants — chicken, leading the recipe.
Feline-essential nutrients
Including L-lysine and taurine, an amino acid cats need from their diet.
Targeted support ingredients
Beta-glucan, bovine colostrum and New Zealand green-lipped mussel support immune health, joint mobility and healthy skin and coat.
Full ingredient list
The daily ritual
The easiest good habit you’ll keep.
Questions, answered
The things cat parents ask us most.
What are the key ingredients?
Real chicken and chicken broth lead the recipe, followed by bovine colostrum, taurine, L-lysine, New Zealand green-lipped mussel (a source of omega-3), yeast cell wall (a source of beta-glucan), vitamin C and agar. The full ingredient list and guaranteed analysis are printed on the pouch.
Why Optimal Purée?
Optimal Purée is a functional treat built specifically for feline biology, using carefully selected ingredients to support overall wellness. It’s an easy daily add-on to your cat’s routine, especially for picky eaters.
Why does it have a strong smell?
The recipe is built on real chicken and chicken broth, with functional ingredients like bovine colostrum and New Zealand green-lipped mussel, a marine source of omega-3. Real-food and marine ingredients carry their own natural aroma, and there are no artificial flavors in the formula to mask it. Every cat is different, so preferences vary.
Are there artificial flavors or fillers?
No artificial flavors are used. Every ingredient is there for a reason: real chicken and chicken broth as the base, functional ingredients like bovine colostrum, beta-glucan, taurine and L-lysine, and a small amount of agar to give the purée its texture.
Directions for use
Feed directly from the tube, use as topper, freeze for a catsicle, or squeeze some into water or an enticing hydration drink.
Storage & handling
Store in cool dry place away from sunlight
Where is it made?
KItty Up's Optimal Puree's are made in South Korea.
Caution
This product is not intended to be fed as a meal. Refrigerate after opening and serve promptly. Not for human consumption. Do not allow your cat to chew or swallow any packaging. Keep out of reach of children and pets.
A little daily support
What one tube a day helps with.
Immune support
Bovine colostrum, L-lysine and yeast-derived nutrients help support a healthy immune response.
Joint, skin & coat support
New Zealand green-lipped mussel provides omega-3 fatty acids to support healthy joints, comfortable movement and a healthy skin and coat.
Palatable hydration
A soft, lickable purée cats actually want — an easy way to add a little moisture to the day.
Routine & bonding
A ten-second daily ritual you and your cat can look forward to together.
A daily nutritional supplement for cats — not a medicine, and not a substitute for veterinary care. For specific health concerns, talk with your vet.
What it supports
Everyday nutritional support, in plain language.
Vitality is a daily supplement fed alongside a complete, balanced diet — not a replacement for your cat's food. It is not intended to diagnose, treat, or prevent any disease.
Everything begins with the cat
A cat is not a small dog. So we never formulate like they are.
Cats are obligate carnivores with their own biology — taurine needs, protein metabolism, and taste all their own. Vitality is built around that reality, so what goes in actually fits how a cat's body works.
It's the same conviction behind everything we make: feline-first, never adapted from another species and hoped to translate.
How to serve
Three steps. About ten seconds.
01
Tear
Open the tube at the notch — no scissors, no mess.
02
Squeeze
Press the smooth purée out in seconds.
03
Serve
Offer it straight from the tube, in a bowl, or over their food.
Find the right support for your cat
One system of care. Three ways to begin.
Lickable purée · tube
Optimal Purées
Everyday multivitamin support. Where most cats begin.
Shop Optimal Purées →Powder sachet · sprinkle
ResiliBiome
A deeper, feline-native gut + immune probiotic system.
Explore ResiliBiome →A guide to help you choose — not a veterinary diagnosis. For specific health concerns, talk with your vet.
Questions, answered
The things cat parents ask us most.
Key ingredients +
Real chicken, beta glucan, and bovine colostrum, plus L-lysine, green-lipped mussel (a source of omega-3), and taurine — selected to support immune health and overall vitality.
Is this a complete food? +
No. Vitality is a daily supplement and treat served alongside a complete, balanced diet — not a replacement for regular food.
How do I serve it? +
Serve straight from the tube as a treat, as a topper over food, or on a lick mat for a calm daily routine.
What is in it? +
Made with real chicken; features beta glucan and bovine colostrum, with L-lysine, green-lipped mussel, and taurine.